ClickBank Beginner Mistakes

As a ClickBank beginner, I made a lot of mistakes. Even ClickBank and ClickBank University don't teach you everything. A lot of the lessons a beginner to ClickBank needs to learn must be learned the hard way. Unless, that is, you're reading this article of mine. In that case, you can save yourself a lot of time and money.

So without further ado, here are the mistakes ClickBank beginners often make and how to avoid them.

Falling for the "I'm wealthy now but I had to learn from a guru" scam

You'll see scam artists try to fool you with this one on YouTube, the Web, and just about anywhere else. It's all too easy to fall for it. They talk about how wealthy and successful they are now. And they'll tell you how they struggled and struggled with ClickBank or affiliate marketing and didn't make much money... until they found a guru who taught them the "secrets."

What the scam artist doesn't tell you is who that guru was. Nope, they never reveal specifics. What they're trying to persuade you of (without saying it) is that your struggle and confusion will end and you'll become super successful if you select them as your guru. 

So if you come across someone telling you this story without revealing who their "guru" or "coach" or "teacher" was—and who's offering to be your new guru—be suspicious. You likely just found a scam artist. 

Focusing on sales

What ClickBank, ClickBank University, and most other affiliate marketing teachers focus on is how much money they or you could make. They talk about making thousands or millions of dollars in sales. Sounds enticing to a beginner, doesn't it?

But it's meaningless. It's misleading hyperbole. Why? Because ClickBank vendors and affiliate marketers tend to spend a lot of money on advertising, websites, email marketing, and other tools and services. It's easy to spend thousands of dollars a year on all that. But even if you only spend $80 a month as a ClickBank beginner, if you're only making $40 a month in sales, you just lost $40 in a month—plus hours of time that could have been spent more productively.

This is what happens to most ClickBank beginners. They invest money in advertising, websites, and other tools and services. They invest so much that they spend far more than they make back in sales. Then, seeing the losses they're incurring, they give up.

This is why you'll see me recommending low or no cost products, services, and methods on this ClickBank website of mine. And this is why I'm telling you now to focus on profit, not sales. You need to optimize your sales while simultaneously minimizing your expenses. 

To illustrate this point, let's consider two ClickBank vendors or affiliates:

The first ClickBank beginner makes $40,000 in sales in a year. They spent 100 hours of their time and $52,000 in that year.

The second ClickBank beginner makes only $23,000 in sales in a year. They also spent 100 hours of their time. But they spent only $850 that year.

Which ClickBank beginner would you rather be?

Outsourcing everything

As a ClickBank beginner, you may not know how to do much yourself. You may not know how to create websites, run online ads, create graphics, write articles or marketing emails, use an email marketing autoresponder service, etc. So I have seen a lot of ClickBank beginners seek to outsource (hire freelancers) to do such things for them. This technique is even suggested in ClickBank University. But it's a mistake that can make for massive financial loss and failure. 

I'll be realistic with you here. To succeed as a ClickBank vendor or affiliate, you have to know how to do those things. Or you have to learn to do them.

Outsourcing everything is neither practical nor profitable. It just increases your expenses. And as I just explained above, spending money like there's no tomorrow will just make for loss and failure. 

I'll give you some general suggestions fo ClickBank beginners in this regard. To maximize profit and success, you'll generally want to outsource/purchase your website hosting (I use, love, and recommend and email marketing service (I use, love, and recommend Most eveything else (creating products, creating websites, writing material, writing emails, creating and running ads, posting videos, etc.), you'll need to do yourself. 

 Believing con artists

Look for authenticity. Look for those who are candid with you and who respect your intelligence.

Watch out for those who try to lure you or entice you. Watch out for those who flaunt wealth or possessions (whether it's theirs or not). 

Would you take health advice from a sickly person? Would you take parenting advice from someone with unhappy, rude children? Of course not! So don't take wealth or ClickBank/affiliate marketing advice from a poor person! 

Considering the simple guidelines I just provided, would you trust the person in the below images?

Buying clicks, visits, followers, views, etc.

Have you ever seen those offers to sell you likes of your FaceBook page, visitors to your website, views of your YouTube videos, Twitter followers, or other such things? Many of these offers have appeared on, but you’ll see them elsewhere, too. DO NOT FALL FOR THOSE SCAMS. You will not only waste your money, you may actually do your business more harm than good. YouTube states that, “Anything that artificially increases the number of views, likes, comments, or other metric either through the use of automatic systems or by serving up videos to unsuspecting viewers, is against our terms… you may be the one to pay the bigger price, as it will be your videos and channel that get taken down.”

Those scams are fueled by rogue companies (often in the Philippines) that create fake user accounts on those sites. FaceBook and Twitter have admitted that a large percentage of their user accounts have been fake (not real people). If you’d like to learn more about this fraud, there’s a very informative article on it at // I’ll add a caveat here. You can certainly run advertising via FaceBook, Twitter, and other sites to get more views and likes of your pages, tweets, etc. That’s more legitimate and has more potential than the scams offered by other companies and vendors. But even if you do buy ads through those sites themselves, be careful. You can get fake likes even via Facebook advertising, as explained in this video at To reduce the risk of getting fake likes and followers, make sure you target your advertising so that your page is only shown to users living in affluent countries such as the U.S.A., and the U.K. If you fail to target it carefully like that, you may get lots of fake likes and followers from countries like India, Bangladesh, Pakistan, Sri Lanka, and the Philippines.

ClickBank University used to run a FaceBook group for its students. But scammers got in there. And one of them posted this beauty of a scam:

Buying email lists

Sending marketing emails to people who have not opted into your email list violates the U.S.'s CAN-SPAM and likely other anti-spam email laws worldwide. So people offering to sell you lists of email addresses are just preying upon unuspecting aspiring email marketers. It's a common ClickBank beginner mistake. Even if you bought a huge list of such email addresses, many of them would be invalid. And the recipients of your emails would likely not open or act upon your email messages because they don't know you! So you would have just wasted time and money.

Running online ads without split-testing

ClickBank beginners will often just set up an advertisement campaign via FaceBook, Google, or some other media. They'll create a single campaign, with a single ad group, with a single ad, and that's it. Unsurprisingly, they then lose money and give up.

Don't make that mistake. Instead, create an ad campaign and within that ad campaign use multiple ad groups with different targeting. And within each ad group use multiple different ads that look or read differently than each other. Then let them run for several days at least. 

By split-testing your online ads in that way, over time you'll be able to determine which ad groups and ads are performing best. You keep those running and discontinue the less profitable ones. Then you keep repeating that process to continually get a better return on your investment. I discuss this more in my article on the online advertising campaign organizer I created. 

Believing ClickBank account sales screenshots

ClickBank vendors and others trying to sell you their instructional products will often try to persuade you of how wealthy and successful they are by showing you screenshots of the sales data from their ClickBank accounts. That would be reliable proof of their sales and income, right? WRONG.

Here's a screenshot from one of my ClickBank accounts in which I made very little money recently—$4.08 to be precise. 

But in merely a matter of seconds, using my common Web browser, I altered one of those numbers and took the below screenshot (bear in mind I could have altered all of those numbers in just a couple of minutes):

Now how much do you trust others' supposed screenshots from their ClickBank accounts??

Did you get some insights or revelations from this article on ClickBank beginner mistakes? Let me know in the comments below. I enjoy hearing from you.


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