I split-tested an email opt-in Web page. One variation of the page achieved a rate of converting visitors to subscribers of 57%. That's quite high. But get this: the other variation of that page achieved a conversion rate of 100%!
I kid you not. And in this article, I'll explain some of the elements of the page that contributed to that 100% conversion rate so that you can apply these principles to your email opt-in pages.
First, let's take a look at that page. Then I'll discuss the elements of it that made it so successful. But please don't make the mistake of duplicating this page. If you simply copy all its text, images, and the email course the page offers, it will not work as well for either of us. So don't duplicate it. Instead, learn from the principles I explain and apply them to your own email opt-in pages offering your own freebies relevant to your niche.
On the above email opt-in page, I used a number of principles to optimize the opt-in rate (conversion) rate:
But there's one key element on that email opt-in page that made a huge difference. It was the countdown timer. I have it start counting down from around 39 minutes. That's not too long nor too short.
How do I know that? I split-tested two variations of that opt-in page. They were identical except for variation A had no countdown timer and variation B did have the countdown timer. Take a look at the split test results over a two month period!
If you're curious what I used to create those email opt-in pages and split tests, I'll reveal that now. First, I use WordPress to create my Web pages and sites. It's free and it's popular for many reasons. But the key tool I used was a WordPress plugin called InstaBuilder 2.0. It is intuitive and easy to use. You don't need to know or use any coding or strange programming language. It's drag and drop simple and easy. It enables you to create versatile, powerful, successful sales pages, opt-in pages, affiliate pages, and other Internet marketing related pages with ease—and with great results, as this data shows. You can learn more about it and get it yourself if you like at Instabuilder 2.0's Web site.
I hope you gained some insights and methods you can apply to your own email opt-in pages. Perhaps you can even apply some of these principles to your sales pages! Let me know your thoughts in the comments below.
NOTE: I appreciate the trust you have placed in me. To inform and empower you I sometimes provide links to products or resources that I expect would serve you well. With some of those links I'd receive a commission if you make a purchase. Such commissions help cover the cost of the time I put into this for my followers as well as the cost of equipment and services I use to stay in touch with you. But I only recommend products or resources that I'm familiar with; trust; believe to be of good quality; and believe would serve you well. I truly want to improve your quality of life, so I never suggest anything that I don't believe in. :-)