ClickBank’s own definition of its term gravity that it displays on its site is, “a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales. However, high gravity can also indicate that there will be a lot of competition in promoting this product." To elaborate on that, a ClickBank staff member explained to me via email that gravity, "is a weighted sum and not an actual total. For each affiliate paid in the last 12 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.” For some reason, ClickBank seems to prefer remaining imprecise about such things as gravity.
There are some reasons why ClickBank vendors would want to raise their gravity. And there are some reasons why affiliates would want to consider a vendor’s gravity before promoting their products.
Gravity from the ClickBank affiliate’s perspective
You may come across advice suggesting that you hunt for good products to promote as an affiliate by examining the product’s gravity. Some affiliate marketers figure that if a product’s gravity is very low then the product or the site that sells it must be lame and their efforts to promote that product would be futile. That assumption is accurate in many cases but not all. There are hidden gems with a lot of potential that have very low gravity. Bear in mind that even the top sellers on ClickBank all started out with very low gravity.
Some affiliate marketers also figure that if a product’s gravity is very high (above 30), then the product and the site that sells it must be of great quality and effectiveness. Therefore—they reason—they should promote those products with high gravity. That’s another assumption with some flaws in it. While it’s true that products with high gravity are most likely sold via Web sites with high conversion rates (the rate at which the site converts visitors into buyers), that doesn’t necessarily mean it’s a good idea to promote those products. I’ve seen top-selling products on ClickBank with high gravity that I would never have promoted because their sales pitches on their Web sites were sleazy or downright deceitful. To promote those products would have been a disservice to my followers and would have eroded my followers’ trust in me.
Moreover, when you promote a product that is sold in a deceptive or manipulative way or is of a quality that is likely to disappoint buyers, you run the risk of that product being yanked from the ClickBank marketplace. ClickBank will close accounts of vendors whose products have a high rate of refund requests, regardless of their gravity. I’ve seen this happen to very high-selling products on ClickBank. They had some of the highest gravity and popularity ratings on ClickBank, but they struck me as deceptive and sleazy. And then bam, they were gone. ClickBank removed them. And all that time and effort affiliates put into promoting them fizzled out to nothing.
Additionally, let me clarify here that gravity doesn’t actually pertain to a specific product. It actually pertains to all the products sold via a particular account on ClickBank. So it is possible for a particular product to be sold at various prices under one account, and it is possible for multiple distinct products to be sold via one account. In fact, some of the accounts with the highest gravity use that approach of selling multiple different products under one account.
So, from an affiliate’s perspective, I’d say that the gravity of a ClickBank vendor can give some indication as to how feasible it is to sell their products as an affiliate. But don’t consider high gravity to be a reliable indicator of a great product to promote, and don’t consider low gravity to necessarily mean that vendor’s products are lousy prospects. Keep the points I explained above in mind and look for the hidden gems in the ClickBank marketplace.
Gravity from the ClickBank vendor’s perspective
As I’ve already explained, affiliates may be drawn to promote the products of vendors whose ClickBank gravity is high. So if you, as a ClickBank vendor, would like to get more high-quality affiliates promoting your products, it’s in your interest to raise the gravity of your account.
Once your account reaches a gravity of 50 or 100, I’d say there’s no need to concern yourself with raising the gravity further. So few ClickBank accounts have a gravity of over 50 that once your gravity reaches that level you don’t need to work on raising it further.
But if your gravity is still below 50 (or certainly below 30), it may pay off a lot to raise your gravity. But generating your own sales of your products doesn’t affect your ClickBank gravity. Only sales from affiliates raise your gravity.
There are certainly the more labor-intensive methods of raising your ClickBank account’s gravity, such as:
- Scouting for affiliates to contact using ClickBank’s “Insights” feature within your account and contacting them to tell them about your products
- Finding other ClickBank vendors who have high popularity or gravity and asking them if they’d be interested in promoting your products
- Contact bloggers in your products’ niche and asking if they’d like to promote or review your product
If you’d like a shortcut to raising your ClickBank account’s gravity, though, there is a nifty one I learned of. Some of the top vendors on ClickBank use this method. Take a look at the following screenshot from the ClickBank marketplace. It’s taken from the first page of search results, sorted according to the highest gravity. Notice that two of those accounts with gravity over 200 start their titles with the word “offers.”
That’s because they’re selling more than one distinct product via one ClickBank account. That way, the affiliate sales of their multiple products all contribute to raising the gravity of their one account. Now get this: that ClickBank account titled “2 Offers: Vogenesis + Datadollarspro” is run by guys who aren’t even fluent in English. On their affiliates page (pictured below), they have a video of themselves explaining their products and affiliate program. And it’s clear from their video that English is not their first language. Much of what they say is not even intelligible.
So if they can get their ClickBank account (that’s selling products in English) to achieve a gravity of over 200, you can, too. You can raise your gravity in the same way by selling more than one product via one ClickBank account.
There are a couple of catches, though. One is that the products should ideally fall within the same category on ClickBank. Selling a health product and an automobile product via the same ClickBank account wouldn’t work well in terms of attracting affiliates or raising gravity because you have to pick one particular category for your account. And that applies to all the products in that account.
The other catch is that you can only have one hoplink target URL for all the products in your account. And you generally don’t want to be selling more than one ClickBank product per Web page. You’d basically need to have multiple different sales presentations and different payment buttons/links on the same page, which generally wouldn’t work well. So if you were going to sell multiple distinct products via one ClickBank account, you’d need to use a PHP script in your Web site. You can certainly do that if you know how to write PHP code. Or, you could hire a PHP coder who’s familiar with ClickBank. That might be difficult to find, and I expect it wouldn’t be cheap. The inexpensive and simple solution I found and use is called CB MultiLink. It’s a collection of files that you download from the seller’s site and upload to your Web site according to his instructions. You then configure that software using your Web browser using his simple instructions so that you can sell a lot of different products from one ClickBank account—even if you’re selling those products on multiple different domains! It has other neat benefits, too, which you can check out at that vendor’s site. I’ve found the vendor, Sunil Tanna, to be quite responsive and helpful when I’ve contacted him with questions about using his software. Just be forewarned that the Web site that sells this CB Multi Link software is not pretty. It looks pretty plain, but the software does work and the vendor has been great in my experience.